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Smoothing the Path to Purchase

By Paul Rufus March 4, 2013 On a regular basis, I’m asked to evaluate a prospective clients’ e-commerce store. Often they are frustrated by lower than expected conversion rates or declining sales....

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How to Hire Help for Any Online Businesses – CUSTOMER SERVICE SKILLS should...

By Wayne Baumgartner May 20, 2013 Perhaps the most valuable service or product that any business can offer is its customer service. Through the client, a business grows, expands, and succeeds.   This...

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How to Prevent Shopping Cart Abandonment

Losing sales to shopping cart abandonment? Here’s how you can prevent it. Put yourself in your customers’ shoes. They spend a lot of time browsing and shopping online. According to eMarketer, global...

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